Transforming Real User Needs into Profitable Business Solutions

Senior Product Designer with over 12 years experience. Passionate about building digital products, introducing complex design systems, and improve team efficiency with design ops. Born to solve real user problems and craft meaningful experiences.

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Selected work

Increased CTR of NerdWallet product pages by 80% with A/B testing and UX improvements

Millions of people turn to the NerdWallet Canada to find the best credit cards, up their credit score, land the perfect mortgage and so much more.

I have actively contributed to enhancing strategic parts of the product to boost overall Clickthrough Rates (CTRs) and increase affiliate income. My role encompassed navigation redesign, designing mortgage rate calculators and multiple UX improvements.

Role

Lead Product Designer

Responsibilities

Product Design, Research & Strategy, Competitive Analysis, Stakeholder Interviews, Data Analysis, Usability Testing, A/B Testing

Designing World's #1 Music Marketplace to Buy & Sell Beats

BeatStars is a digital production marketplace that allows music producers to license, sell, and giveaway free beats.

I have joined BeatStars to help elevate user experience across multiple platforms (iOS, Android, web). My role encompassed working on disruptive design concepts, designing new product features and building a new design system that supported different platforms, devices and modes.

Role

Senior Product Designer

Responsibilities

UI/UX Design, iOS App Design, Android App Design, Design Systems, A/B Testing, Internal Processes, Design Strategy

Democratize Design System for the World’s Best WebOps Platform

Pantheon is the single SaaS platform provider that affordably integrates website development, management, performance and team education.

On behalf of XWP.co I helped to build scalable design system for Pantheon. As a vital member of the dedicated Design System team, I have established Figma libraries, contributed to documentation, provided guidance to designers, and collaborated with the engineering team to integrate components into Storybook.

Increased Operational Efficiency of XWP Design Team by 30% with Design System and Processes

Operational efficiency is not just design team itself, it’s about experience other departments have when collaborating with designers. Huge part of my role at XWP was growing a design team and it’s efficiency. That included optimizing internal processes, redefining hiring and onboarding experience, building project structure and file organization in Figma.

role

Principal Product Designer / Team Lead

Responsibilities

Leadership, Design Operations, Mentoring, Growth Support, Competency Matrix, Documentation, Creative Direction, Workshops

Design process

Discover

Huge part of problem solving, is problem finding. I love to 
immerse myself into explorative research.

Gathering requirements, Problem exploration, 
Foundational research, Competitive analysis

Define

Collaborating with stakeholders to clarify specific problems 
and setup the realistic project goals.

Synthesizing research, Customer archetypes, 
Product goals,
User needs

Design

Exploring ideas and potential solutions. Iterating on user flows and wireframes.

Concept exploration, User flows, Wireframes, Lo-fi Prototyping

Deliver

Turning concepts into reality. Working towards intuitive user interface to solve the problem.

High fidelity design, Design System, Pattern Library, Handoff

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